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Recovering valuable hours

The facts

The customer
The Sales Club, Berkshire, United Kingdom
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Founder and CEO of The Sales Club, Gordon McAlpine, has an aversion to typing but a drive to succeed which is second to none


Based in rural Berkshire, the Sales Club, established in 2010 provides motivational training and peer to peer support for Sales personnel all over the country, inviting high calibre sales leaders, managers and rising stars to inspiring presentations, topical events and sales development courses.

Founder and CEO – Gordon McAlpine, who has an aversion to typing – needed a way to reduce the hours he spent typing up meeting notes, correspondence and general administration. Typically Gordon attends three to five customer visits in a week, which were followed up by him painstakingly typing up his notes, each meeting taking up to half an hour to input onto the CRM on his PC.

Within 24 hours I would receive a word document of my meeting minutes… As you can imagine, this was fantastic for me, saving hours of valuable time in a week.

Gordon McAlpine
Founder and CEO of The Sales Club

With typing not being one of his core strengths, Gordon wanted a solution that could do the typing for him freeing up his time for more productive activities. Once he had trialed the SpeechLive and SpeechScribe solutions from Philips, Gordon was hooked.

Using his iPhone, there was no need to purchase additional hardware, (there are apps designed to work on Android and Blackberry as well as Apple products). Gordon is able to record meetings on the go, email them to the Philips SpeechScribe transcription service at the end of his meeting, and on returning to the office, retrieve the document and pass it to his secretary to load onto the CRM.

“Within 24 hours I would receive a word document of my meeting minutes, my secretary would then copy and paste it into our CRM system. As you can imagine, this was fantastic for me, saving hours of valuable time in a week.” He went on to say “I was extremely impressed with the level of accuracy from the transcription service. I was looking at voice recognition software, but SpeechScribe has provided a high level of accuracy, and as an added benefit, is more cost effective, so it was a no brainer”.

Subsequently, Gordon has sung the praises of SpeechLive and SpeechScribe as a solution to many of the members at The Sales Club, believing it to be such an invaluable tool that once they had tried and tested it they wouldn’t know how they managed without it.

More satisfied customers

“We found it has been really useful to have a reliable system like SpeechLive that can be accessed from anywhere, is convenient and doesn’t break down.“

Travis Schultz, Managing Partner, Travis Schultz & Partners

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“I can’t say enough good things about the Philips solution and really think any firm will be satisfied with the results.“

Gail Gianunzio, Paralegal, Lynch & Lynch, South Easton, USA

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“That’s the way the future is. It’s all heading towards cloud based, to having everything integrated into your smart phone. With SpeechLive, it just made sense to just get on board with where technology is taking us towards.“

Victor Pritchard, Accounts & Office Manager, Bale Boshev Lawyers

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“The main objective for our firm has always been to simplify the way solicitors produce documentation or instructions and remove any administrative overhead.“

Michelle Zenere, General Manager at Mullane & Lindsay Solicitors

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