Recovering valuable hours

The facts

The customer
The Sales Club, Berkshire, United Kingdom
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The solution
Voice recorder app
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Founder and CEO of The Sales Club, Gordon McAlpine, has an aversion to typing but a drive to succeed which is second to none


Based in rural Berkshire, the Sales Club, established in 2010 provides motivational training and peer to peer support for Sales personnel all over the country, inviting high calibre sales leaders, managers and rising stars to inspiring presentations, topical events and sales development courses.

Founder and CEO – Gordon McAlpine, who has an aversion to typing – needed a way to reduce the hours he spent typing up meeting notes, correspondence and general administration. Typically Gordon attends three to five customer visits in a week, which were followed up by him painstakingly typing up his notes, each meeting taking up to half an hour to input onto the CRM on his PC.

Within 24 hours I would receive a word document of my meeting minutes… As you can imagine, this was fantastic for me, saving hours of valuable time in a week.

Gordon McAlpine
Founder and CEO of The Sales Club

With typing not being one of his core strengths, Gordon wanted a solution that could do the typing for him freeing up his time for more productive activities. Once he had trialed the SpeechLive and SpeechScribe solutions from Philips, Gordon was hooked.

Using his iPhone, there was no need to purchase additional hardware, (there are apps designed to work on Android and Blackberry as well as Apple products). Gordon is able to record meetings on the go, email them to the Philips SpeechScribe transcription service at the end of his meeting, and on returning to the office, retrieve the document and pass it to his secretary to load onto the CRM.

“Within 24 hours I would receive a word document of my meeting minutes, my secretary would then copy and paste it into our CRM system. As you can imagine, this was fantastic for me, saving hours of valuable time in a week.” He went on to say “I was extremely impressed with the level of accuracy from the transcription service. I was looking at voice recognition software, but SpeechScribe has provided a high level of accuracy, and as an added benefit, is more cost effective, so it was a no brainer”.

Subsequently, Gordon has sung the praises of SpeechLive and SpeechScribe as a solution to many of the members at The Sales Club, believing it to be such an invaluable tool that once they had tried and tested it they wouldn’t know how they managed without it.

The solution

More satisfied customers

“We were impressed by the sound quality offered by The Philips SpeechMike Wireless Microphone, which absorbs no parasite noise. This new wireless microphone is exceptionally well made.“

Dr. Huberman, Cardiologist, Cardiovascular Exploration Centre , Houilles

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“For us, SpeechLive has delivered the flexibility we were after by enabling all staff to retrieve any dictation, irrespective of which office they are sitting in. There is no paper, and most importantly no time delay.”“

Philip McInstosh, Chief Executive Officer, Commins Hendriks Solicitors

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“Using the Philips devices gives the examiners the security of knowing that the examination results can be proven at any time, should they be disputed.“

Dr. Manuela Glaboniat, Managing Director and Academic Director, ÖSD

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“I write better when I can sit back in my chair, let the thoughts come and dictate them.“

Noel Whittaker, Author

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